Straight Bamboo is all about Eastern health and wellness. Grounded in the 5000-years of experience of Chinese Medicine and delivered with a clean, innovative, modern wellness approach. The three pillars of Straight Bamboo are Chinese Medicine Clinic - Corporate Wellness - Online Education.

Alexander K Tan is a licensed Acupuncturist. After completing his degree in Traditional Chinese Medicine (TCM), Alex lived and practiced Chinese Medicine for 10-years in Beijing, China. A native-born Australian, the son of his Australian mother and Chinese father, Alex's bi-cultural heritage helps him skillfully bridge Eastern and Western health perspectives. He believes the true power of Chinese medicine lies in a balanced approach towards prevention and treatment. Rooted in Chinese Medicine observation based theory & methodology over millenniums, Alex’s talent lies in delivering these Eastern healing modalities to his modern Western clients.

www.straightbamboo.com

CLIENT
Alexander K Tan L.AC

ROLE
Branding, Graphic Design, Illustration

YEAR
2014 - Now

We originally had to only revamp the existing logo and visual branding in order to better integrate into the western market. Working together with Alex was a lot of fun and we loved the final design, because what we ended up having was a fusion between the East and West. We established a deep understanding of Alex's brand and his needs, which enabled us to effectively work together on a number of other projects, such as, desktop publishing, poster designs, and illustrations.

We've had a lot of fun doing illustrations for Alex's educative and inspirational articles. We highly recommend them if you're interested in learning more about how to promote your health physically and mentally!