Our requirements were to come up with a t-shirt design that encompassed the following 2 themes: environmental-friendliness and the 80’s.
Since the design was mainly for t-shirts, we integrated the subtle message into the theme, which was: "Eco-lovely". This means that not only do we have love for our environment's well-being, we also have a desire for it to look good. If you dig in deeper, if people wore visually-pleasing apparel, it indirectly makes the environment a more lovely place to be in.
For starters, we fused different elements and styles from the 80’s (e.g. disco, fat lips, exaggerated features), with objects representing nature to create a design that was lively, diverse, fun, lovely, and approachable.
Since the design was mainly for t-shirts, we integrated the subtle message into the theme, which was: "Eco-lovely". This means that not only do we have love for our environment's well-being, we also have a desire for it to look good. If you dig in deeper, if people wore visually-pleasing apparel, it indirectly makes the environment a more lovely place to be in.
For starters, we fused different elements and styles from the 80’s (e.g. disco, fat lips, exaggerated features), with objects representing nature to create a design that was lively, diverse, fun, lovely, and approachable.
